Privacy Policy

Memory Bear Lane

Last updated: 13 October 2026

At Memory Bear Lane, we understand how precious your memories are, and we believe your personal information deserves the same care and respect.
 

We are committed to protecting your privacy and handling your personal information responsibly and securely.
 

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us or purchase our handmade keepsakes.
 

1. Who We Are

Memory Bear Lane is a UK-based small business specialising in handmade memory bears, bunnies, personalised embroidery, clothing and sentimental keepsakes.

For the purposes of UK data protection legislation, Memory Bear Lane is the data controller responsible for the personal information we collect and use.

Website: www.memorybearlane.com
Email: mama@memorybearlane.com
Business owner/legal name: Laura Webster
 

If you have any questions about this Privacy Policy or how your information is handled, please contact us.

2. Information We Collect

When you visit our website, make a purchase or contact us, we may collect the following information:

Personal and contact information

• Your name

• Email address

• Telephone number

• Billing and delivery addresses

Order and personalisation information

• Products purchased

• Order history

• Names, dates and birth weights supplied for personalisation

• Special requests or design preferences

• Photographs or information provided to help create your keepsake

Payment information

• Payment method

• Payment confirmation and transaction references

• Refund and payment status information

Payments are processed through the payment providers available on our website. We do not need to receive or store your full payment card details ourselves to fulfil your order.

Website information

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device information, cookie preferences and website usage information.

3. How We Collect Your Information

We collect personal information when you:

• Place an order through our website.

• Contact us by email, social media or website contact form.

• Provide personalisation details for a keepsake.

• Purchase or redeem a gift voucher.

• Subscribe to marketing communications.

• Browse or interact with our website.

We may also receive relevant transaction or delivery information from payment providers, postal services and other companies involved in fulfilling your order.

4. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders.

• Create personalised keepsakes.

• Arrange deliveries and returns.

• Contact you about your order.

• Respond to enquiries and customer service requests.

• Process payments, refunds and gift vouchers.

• Maintain business and financial records.

• Improve our website and customer experience.

• Send marketing communications where permitted by law.

• Comply with legal obligations and protect against fraud.

We only collect information that is reasonably necessary for these purposes.

5. Our Legal Basis for Processing Information

Under UK GDPR, we must have a lawful reason for using your personal information.

We rely on the following legal bases where appropriate:

Contractual necessity: To process your order, create your keepsake, arrange delivery and provide customer support connected to your purchase.

Legal obligation: To maintain records and comply with applicable tax, accounting and consumer protection requirements.

Legitimate interests: To manage and improve our business, respond to general enquiries, maintain website security and prevent fraud, provided these interests do not override your rights.

Consent: Where required, for marketing communications, non-essential cookies or the promotional use of photographs of your personalised keepsakes.

You may withdraw consent at any time by contacting us. This will not affect processing already carried out lawfully.

6. Personalisation and Sentimental Information

Some of our products require personal details, such as a baby's name, birth date or birth weight.

We understand that these details may be deeply personal or sentimental.

This information is used to create your chosen keepsake and communicate with you about your order.

Please avoid providing sensitive information that is not necessary for your order.

We will not use personalisation details or photographs of customer-supplied clothing for advertising without an appropriate lawful basis and, where required, your permission.

7. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party providers where necessary to operate our business, including:

• Wix: Our website and online shop platform.

• Payment providers, including Klarna: To process payments, provide payment options and manage refunds or payment disputes.

• Delivery companies: To deliver your completed order.

• IT and business service providers: To support website hosting, communications, administration and security.

• Professional advisers or authorities: Where legally required or reasonably necessary.

We only share information relevant to the services being provided.

Third-party providers may process information in accordance with their own privacy notices and applicable data protection obligations.

8. Klarna Payments

Memory Bear Lane offers Klarna as a payment option where available.

If you choose Klarna at checkout, personal and transaction information may be shared with Klarna to assess eligibility, process payments, manage repayments and prevent fraud.

Klarna may carry out eligibility checks or automated assessments under its own privacy policy.

Memory Bear Lane does not make Klarna's lending or payment approval decisions.

For further information, please visit Klarna's Privacy Notice at www.klarna.com/uk/privacy/.

9. How We Store and Protect Your Information

Our website is hosted using Wix, which provides website hosting and e-commerce services.

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

These measures include using reputable service providers, restricting access to customer information and taking appropriate precautions when handling order records.

Although we take data security seriously, no method of online transmission or electronic storage can be guaranteed to be completely secure.

10. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including meeting legal, accounting and tax obligations.

Our intended retention periods are:

• Order and financial records: Generally up to six years after the relevant financial year, or longer where legally required.

• Customer enquiries: [Insert retention period, for example 12 months after the enquiry is resolved].

• Personalisation details and customer photographs: [Insert retention period after order completion].

• Marketing information: Until you unsubscribe, withdraw consent or we no longer have a lawful reason to retain it.

• Website and cookie information: According to the relevant cookie or service retention periods.

Once information is no longer required, we will securely delete or anonymise it where appropriate.

11. Cookies and Website Tracking

Our Wix website uses cookies and similar technologies.

Cookies are small files stored on your device that help websites function and may provide information about how visitors use them.

Our website may use:

• Essential cookies: Required for website security, shopping baskets and checkout functionality.

• Functional cookies: Used to remember preferences and improve your experience.

• Analytics cookies: Used to understand website traffic and performance, where enabled.

• Marketing cookies: Used for advertising and measuring promotional activity, where enabled.

Where legally required, we will ask for your consent before placing non-essential cookies.

You can manage your cookie preferences using the cookie settings available on our website or through your browser.

[Insert link to your Cookie Policy or cookie settings, if applicable.]

12. Marketing Communications

We may occasionally share information about new products, special offers and Memory Bear Lane updates.

We will only send electronic marketing where we have the appropriate consent or another lawful basis and meet applicable marketing rules.

You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting mama@memorybearlane.com.

Unsubscribing from marketing will not prevent us from sending necessary communications about your orders.

13. Photographs and Social Media

We love sharing examples of our handmade creations, but we also respect the personal stories behind them.

Where we wish to use photographs of personalised keepsakes or customer-supplied garments for marketing, we will seek appropriate permission where required.

Customers can contact us to withdraw permission for future promotional use of their photographs.

Withdrawal will not affect lawful use that has already taken place, although we will consider requests to remove existing content where appropriate.

14. International Data Transfers

Some of our website, payment or technology providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or safeguard applies, where required under UK data protection law.

You may contact us for further information about applicable safeguards.

15. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Request deletion of your personal information in certain circumstances.

• Request restrictions on how your information is processed.

• Object to certain uses of your information, including direct marketing.

• Request transfer of eligible information to another provider.

• Withdraw consent where we rely on it.

These rights are subject to applicable legal conditions and exemptions.

You have the right to object to direct marketing at any time.

To exercise your rights, please contact mama@memorybearlane.com.

We will respond within the timeframe required by applicable data protection legislation, normally within one month.

16. Children's Privacy

Our website and purchasing services are intended for adults.

Although our keepsakes often commemorate babies and children, we do not intentionally collect personal information directly from children.

Any information relating to a child that is supplied for personalisation should be provided by a parent, guardian or another person authorised to provide it.

17. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our business, website, services or legal obligations.

Any updates will be published on this page with a revised date.

Where appropriate, we will notify customers of significant changes.

19. Contact Us

For questions about this Privacy Policy or to exercise your data protection rights, please contact:

Memory Bear Lane
Website: www.memorybearlane.com
Email: mama@memorybearlane.com
 

At Memory Bear Lane, your trust means everything. We are committed to treating your personal information with the same care and respect that we give to the precious memories entrusted to us.